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Thursday, October 31, 2013

What is the suitable Format of the logo?

if you want to create a great logo, The creating a great design is not enough to be successful logo,you must consider the correct file formats to your design.

Your best format will often depend on the use and the logo ,Whether you are adding a logo to a website, printing high quality, or inserting your company logo into a Word document, there are various file formats that should be used over the other.
for example: If you need to use it for professional printing, then EPS / Illustrator is the best option. If you just want it for internal use, e-mail, letter head, etc, a high-quality, large-resolution JPG is best.
There are very many types of graphic file format,and you must be well aware of the types of image formats.

Here I explain a bit about the file formats supplied as standard with your  logo design

1. EPS :

(Encapsulated PostScript)
Eps icon
  • It is a format of vector image.
  •  It is resolution independent, so you can resize the logo without impairing the quality of logo.
  • You can create an EPS logos by using specific software applications, such as Adobe photoshop,Adobe illustrator.
  • It is the best choice of format for use with printed elements such as brochures,business cards or advertisements, that is due to its high quality and high resolution.

2. PDF:

(Portable Document Format)
pdf icon
  • It is a file format developed by Adobe systems that viewed by Adobe Acrobat program.
  • PDF formats are favored by most designers, so they may save EPS files as PDF format due to these reasons: 
In addition to advantages of EPS format
  1. PDF files are easy opened & viewed.
  2. Transparency effect maintained.

3.JPEG:

(Joint Photographic Experts Group)
jpg logo
  • JPEG format are the most common image format used on the internet
  • This format is used for web logos such as online ads and banners because their compressed sizes,so  they load faster on the web. 
  • Using JPEG format is acceptable on the Internet but the disadvantages are missing some quality when you resize the image.
  • It also used in word,powerpoint and other office programs

4.PNG:

(Portable Network Graphics)
png icon
  • It is a web-based file that does not lose quality when compressed.
  • PNG logos is better than JPGE logos on the internet.
  • PNG files provide superior quality while maintaining sharp graphic edges with the benefit of transparency.
  • PNG files are compatible with all browsers.

5.Gif:

(Graphics Interchange Format)
gif icon
  • It is is a bitmap image format.
  • It is suitable for web logo but Gif files do not resize well at all, so you must determine the specified size of logo image
  • It  supports animations .

6.Tiff:

(Tagged Image File Format)
Tiff icon
  • A TIFF is of higher quality than JPG or GIF.
  • TIFF supports most color spaces, RGB, CMYK, YCbCr, etc.
  • All professional image editing applications are capable of opening TIFF files such as  Adobe Photoshop.
  • It is suitable for Microsoft Office programs and Standard printing for common use

If you want to make sure you logo always looks good start out with the highest quality files.

steps to create an excellant logo

In a previous post I presented the principles of a successful logo design, but the designing memorable logo need several stages and steps ,before you begin logo design, you must understand what a logo is and what it is supposed to do.
The steps below will take you through the process of designing a logo that will successfully brand you in the marketplace.
design tools

1.Determine the goal:

Determine the goal:

Try to get as much information about the company or project  which has logo will be designed, it is the most important step,Accordingly you can determine keywords should best describe your new logo and what type of logos typically appeal to you.

2. Research:

research icon
research includes general reading on the project  which has logo will be designed and check out its competitors, and this has a significant impact in the final appearance of the logo.

 3.Inspiration:

Inspiration icon
You can search in different logo resources for designers,and  inspired suitable design, that by using symbols and icons, the logo desingers attempt to establish an association between the brand name and the image.
However, actually incorporate both text and icons to form a unique logo design.

4. Sketching & mapping:

pencile
Begin to draw the idea on sketchbook ,then perform the design on the computer, this allows you to more of the planning and Map to become more attention to minuet details,it may take more time but more creative logo design will be resulted.

5.Implementation using softwar:

softwar icon png
After sketching an initial idea for the logo,then take your ideas to the computer and apply these ideas using a preferred design Software.

6.Fonts and Colors:

Fonts and Colors icon
Color combination and font variation have a great effect on the final result of logo,typefaces are selected according to certain criteria, which I talked about in a previous post.
Do not add color until you have decided on  ideas,and remember that's a good logo should work well in both black, white and color.

7.presentation:

Choose the appropriate formula to save the logo, You can check out  "how to choose a format of the logo"


Friday, October 25, 2013

Google logo success story

Google logo, the most popular typographic logo on the internet, which uses the Catull, an old-style serif typeface created by Gustav Jaeger for the Berthold foundry in 1982.

The current Google logo is obtained after a few modifications to the original logo.

The original logo is designed by Sergey Brin in 1998 using the free graphics program called GIMP.
Old Google logo
In 2010,A major development occurred to the Google logo, It uses the same typeface which used in the previous logo, but differ in color intensity and using a different shading style.
google-logo
On September 19, 2013, Google has just announced that it is updating its famous logo, Google introduced a new "flat" (two-dimensional) logo with a slightly altered colour palette.
new-google-logo
 There is also Google Doodles which are the fun, surprising logo provided by Google on some occasions such as celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.

Google Doodle

 

Saturday, October 19, 2013

Choose accurate platform to start your blog

When you want to start your first blog,The most very important question is what is the best website or platform  to create a blog?
Choosing right blogging platform is an important criteria for blogging success, All of the major platforms have their particular advantages and disadvantages , so before making a decision, you should to consider some points as your priorities and needs and choose the platform according to SEO, social integration, customization, cost, and ease of use.

There are many free blogging platform are available  and enable you to start your blog easily and build your own website,So This is a list of the best Blog Websites you can choose of them and start your blog.

1.Blogger:

blogger-icon
Blogger is Google’s free service which allows users to create their private blog, It was  developed by Pyra Labs in 2003.

Advantage:
1.Quick setup: with in few minutes you can create a blog.
2. Good exposure in the internet : because Google supports Blogger sites.
3. Blogger has Better SEO Options
SEO options can be found as Description,Custom Page Not Found,Custom Redirects,Custom robots.txt,Custom robots header tags,custom permalinks.
4. Easy interface for the beginner.
5.  Design your template easily: by using Blogger Template Designer to easily customize the look of your blog. You can select a variety of templates, images, colors, and column layouts to make your blog an expression of you.

Disadvantage:
1.Blogger own your blog:Google own blogger site ,and your site may be deleted at any time for any reason such as spam,.....,also Blogger will disappear if Google decides to close down the platform, so blogger user should backup their content  continuously.
2.The official blogger widgets is less than needs but blogger is seeking to develop its tools day after day.

2.WordPress :

wordpress-icon
 It is the most popular blogging platform in the world. It allows user to setting up a WordPress blog Through two different free blogging platforms:
•     WordPress.org sites are hosted on external server.
•    WordPress.com sites are hosted on WordPress’ server.
Advantage:
1.maintain ownership of your blogs.
2.WordPress themes are diverse and plentiful, you can view thousands of graphics templates on the scritp's homepage.
 
3.wordpress pulgins are available, that will increase the functionality of your blog.


Disadvantage:
1. Requires knowledge of PHP when you want to make modifications.
2.PHP security: The script is not protected as well as other applications.

3.Tumblr: 

tumblr-icon
Tumblr, created by David Karp, is a website where blogs can be created to reflect personality and to find others with similar interests.It is a Known as a short-form or micro blogging platform that allows users to post text, images, videos, links, quotes and audio to their thmbleog private.

Advantage:
1.Short and easy blogging.
2. tool support.
3.Integrates well with Google Analytics.

Disadvantage:
1. No support for comments.
2.No support for RSS feeds.

There are other several blogging platforms , such as Type, Drupal, Live Journal, Xanga ,so you should be determined by individual needs, target audience, budget and integration with other social networks.
Then,Which blogging platform would you recommend? Please leave a comment to help those trying to choose.

Tuesday, October 15, 2013

The principles of a successful logo design

If you are a beginner in the design world,and you want to design an excellant logo to your bussiness or your website,don't worry, that is easy and simple but you need to get an idea of some of information about the components of the logos,programs that can be used and  the reasons for the success of the logo and make it effective.  
logo-design
  • The Components of the Logos:

the components of the logo is divided into 4 elements:

1. Fonts:

Some logos depend only on letters done in a custom font style. For examples of this type of logo are: Facebook, Twitter and Sony.
And other types of logos consist of letters in addition to other elements,So it has to be of interest to choose the suitable fonts in design.

2. Sympols:

There are some tips on Using Symbols in Logos and Brands must be taken into consideration such as :
-it is preferably sympol logos tells the story and convey clear and concise representations.
- to create international identities and brands Examine symbols from multiple perspectives-that of the clients, that of the target audience
-Do not use multiple symbols in one logo or brand that might possibly represent conflicting ideas.

3-images:

Some logos depend on the combination of image and text elements,But addition the effects on this image  makes the logo more beautiful  such as dimension, reflection, shadow, gradient, etc.
It's preferable to the use of images, due to its high quality

4.Lines:

Your logo's lines can take on a lot of attributes. You can make them all wavy and curly, or you can make them all sharp and straight. You can make them as fine or as thick as you want and you can also decide to make a pattern of similar or contrasting lines. You can also experiment with differently colored lines.
  •  software for Logo design

There are a lot of programs that are used in the design of logos programs such as Adobe Photoshop, Illustrator, 3D Max, ......... etc. However, these programs need to be experienced.
The Adobe Photoshop consider as the most common software for designers,but Adobe Illustrator gives better results because it creates a personalized logo using vector based images which can scale to any size without losing quality.
Some people do not have experience to use this design programs,so there are some websites that offer design logos Online ,which are easy for beginners such as graphicsprings.
  • Rules For Designing A Great Logo:

    there is some tips adopted by proffessional stylists in the world in the field of designing logos are as follows:

    1.Simplicity:

    Simplicity makes a logo design easily recognizable, versatile and memorable,whenever logo was a simple design as was clear and reflects the content easily and most of the logos famous relied on this principle.

    2.Creating an iconic brand:

    Creating an iconic brand identity with your logo is an absolute necessity.

    3.A few colors:

    Colors can play an important role in the successful logo design, we note that the most successful logos using a single color or two colors.

    4.Remains in memory: 

    Think of things remain in the mind of watching logo, distinctive forms.

    5.suitable for all times:

     inspired by some of logos have not changed for decades, such as the Mercedes logo or Shell Oil Company.

    finally:

    Remember that there is no magic way to be able to get a great logo, solution in training, exercise and experimentation, research and draw inspiration from successful businesses scattered, and you must be patient.

What do you need to be a graphic designer?

Are you a beginner and want to become a better graphic designer ?
Do you want to know how to learn design without going to design school?
graphic-designer
Graphic design is a creative process,and you can teach yourself without studying at universities.
It includes wide range of things - visual and interaction design,web design , print,  and mobile app design.
In all cases,you should learn the basics of design and looking for ways to enhance your design skills ,then this is a guide to teach yourself design.

1. learn the basics of design:

Before your trying to learn design software as photoshop, start first with the foundation,you should learn about color,line,shape, typography,texture, and designing with a grid.
basics of design
For example: Color  holds the most critical appeal to emotions out of all the elements of design. It is important to choose your colors wisely ,while line If they are straight, thin lines ,you must know how lines interact with each other.
(Go through a few of these useful tutorials about Graphic Design Theory).

2. Be creative:

there are many different ways to maximize your creativity, just find a style that suits you.
for example:Try to draw any creative idea on a sketchbook at any time and take notes of things you consider are important.
creative-designer
You can also get inspired by creating your own library of design books, art books, graphic design industry magazines and other sources of inspiration.

3.Which graphic type do you want to be professional?

type of graphics
It's preferable to decide to choose a specific field of design, whether it is webdesign, advertisements or printed materials.In the beginning, you should to make the focus  to learn a particular field

4.Learning Design Software:

Advanced skills with graphics software is essential. You should know how to use programs such as Adobe Photoshop and Illustrator,InDesign, Dreamweaver, MAXON Cinema 4D, 3D Studio Max, Maya, ........ect.
Design Software

You must first know the purpose of the design to determine any appropriate programs should learn.For example :Illustrator & photoshop is what designers use to make logos and icons.
Youtube is a great way to teach yourself beginner to advanced techniques

5. Build your portfolio :

portfolio
Bulid a portfolio or blog to showcase your talent, and show your work online ,if people are interested they can contact you and ask you to work for them.