A Guide to Choosing Fonts for Logo Designers

There are many of the fonts used by designers in design logos, the type of font is the most important thing for a the logo designer , due to there are many logos which depend on fonts only such as Google logo,and others depend on consists of a combination between pictures and fonts.

which fonts are ideal for design logos?

Have you ever had the problem of not knowing what fonts to use? don’t select your logo typefaces haphazardly. The following 10 rules for choosing typefaces for your logo design can guide you in making the best decisions for your brand identity

Choosing a suitable for a logo is not an easy task. As well as the overall legibility of the letters, their shape in combination must be considered. 

1.logo Design Goals:

The first step in selecting a typeface is to understand the needs and goals of the client, as well as the intended audience "identifying the age, attention span and demographics".

for example:Children are drawn to easy-to-read, childlike fonts; seniors to larger settings of typefaces with clarity and legibility; teens to edgier, So the main item to design successful logo is determination of your goal, and I referred to this point in this article extensively.

2.Mood:

There is a wide variety of typefaces, and you’ll see that different typefaces can affect different feelings and set different moods,as example if you design a logo for a financial company, you will want to select a typeface that creates a sense of security and protection.
The mood set by the typefaces in your logo design must match your brand.

3.Readability:

Using complicated fonts can cause problems when printing in different sizes and materials. 
When designing for any logo,you should never let style get in the way of design. More importantly: style should not hinder the readability of the typeface.

4.Scalability :

Not all typefaces translate well to different sizes. Test out the typefaces you like in your logo design at various sizes to make sure they retain their legibility.

5.Get a feel for the curves and shapes:

many designers will custom design or modify an existing typeface to help it better fit a logo, so analyzing the curves and shapes of the letter forms is an important order.

6.Balance:

try balancing the weight of the mark to the weight of the selected typeface to create a stronger relationship.

7.Printing Method:

Consider the printing method being used, and what effect it has on the logo,View it in different colors and print it out on different types of paper to ensure it looks perfect all the time

8.Be original:

Be sure to choose a typeface that doesn’t mimic your competitors. look for something more original to represent your business, there is great tools for helping you choose a font that fits your brand,such as Myfonts.com offer suitable options,  which lets you type in your text and see it onscreen in any font you choose (font preview).

9. Branding:

Your logo design should reflect your brand personality, so choose typefaces that match your brand persona.
The right font will make your logo recognizable and memorable; therefore increasing brand recognition.

10. Combine Typefaces Effectively:

That's not recommended using more than one font in the logo, using  one font and add a graphic or a few  colors that reinforces the brand’s singular idea,but if you want to confuse more 2 fonts, the ideas in both font faces must be completely separate

Use two typefaces with significantly different weights, combine a display typeface with a san serif, or use different weights or styles within the same typeface ("Arial Narrow" with "Arial Black", for example). The possibilities are endless!
 

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